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The Ballet Herald®
Home Ballet Magazine The Latest Ballet News

London Vocational Ballet School: The Exciting Rebrand of Young Dancers Academy

Ballet Herald News DeskbyBallet Herald News Desk
August 18, 2023 - Updated on October 23, 2023
in The Latest Ballet News, Ballet Schools & Training
Reading Time: 3 mins read
A A
London Vocational Ballet School - The Rebranded Young Dancers Academy

London Vocational Ballet School - The Rebranded Young Dancers Academy

Young Dancers Academy, a renowned institution for vocational dance education, will officially take on a new name and identity on September 11th – London Vocational Ballet School (LVBS).

“Our commitment to providing an exceptional education experience remains unwavering, and this name change reflects our determination to reach even more students as we expand our premises in London and develop a richer, more diverse curriculum for these budding young artists. – Gavin McCaig, Director of Business Operations

Aside from emphasizing the premium London location of the school, adding the word “vocational” to the name conveys the institution’s mission to empower and prepare students for whatever they may encounter in their future endeavors.

When asked to expand on what this means in relation to the dance industry, McCaig explains further:

Both technically and artistically from when these young people arrive, they are like sponges: soaking up huge amounts of information and creative stimulus. Nothing is more important than giving them a solid foundation within their technique and physicality, alongside enriching creative experiences. It is key for us to give them the tools and experiences they need to thrive - that is our goal. We are shaping these students as people - not just artists. Within our student body we could have not only the next star of a national dance company, but the next big emerging choreographer or, indeed, a visionary Artistic Director. Everything we offer them attempts to move them closer towards an outcome both we, and they, can be proud of.
Gavin McCaig
Gavin McCaig
Director of Business Operations of Young Dancers Academy
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YDA is Becoming: London Vocational Ballet School

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The rebranding effort includes a new visual identity; the school has thoughtfully selected a new logo, colors, and design elements – a declaration of LVBS’ innovation, unity, and professionalism, all which reflect the energy of its studios and learning environments.

In fact, come September, London Vocational Ballet School will have doubled the size of their premises, adding new equipment and well-spring floors to their new studios, well-prepared to teach their newly-designed curriculum. 

Kelly Richardson, Chair of the Board of Directors adds:

“Over the years, we’ve been so proud of Young Dancers Academy and its achievements. Its heritage is so important but it feels like the right time for the school to move towards a bigger, brighter future.

Our new school name and branding is reflective of our ambitions as a school and as a charity and I can’t wait to see things flourish as we take our next steps.”

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These next steps include collaborative learning opportunities with other vocational schools as well as encompassing more of the arts sector as a whole with an emphasis on community involvement and accessibility.

Throughout the year, several events and activities are planned for the students, parents, faculty, and community to coincide with the transition from Young Dancers Academy to London Vocational Ballet School.

Featured Photo for London Vocational Ballet School courtesy of Young Dancers Academy. Photo by George Liang.

Tags: London Vocational Ballet School
Ballet Herald News Desk

Ballet Herald News Desk

This article is derived from a press release or other reliable information provided by the cited source above. Opinions expressed are not of The Ballet Herald.

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